Copywriting
Enjoy a selection of my words out in the wild. If you're looking for a specific type of copy and can't find it here, drop me a message and I'll send my most relevant samples your way.
Robyn Kettler Coaching
WHO?
Career transition coach for mindful career moves. ​
​
WHAT?
​Clarifying niche, brand messaging strategy, website copywriting, SEO keyword research and SEO-optimised content guide.
​
​
[Heather's] work was truly above and beyond what I imagined and [she] offered a really wonderful experience.
Mazillo Skincare
WHO?
Bulgarian skincare company
WHAT?
Various copywriting and content projects centered on refining the newly launched business' USPs and communicating their brand narrative.
​
The brand has since been featured in magazines such as Vogue, Glamour, and Vanity Fair.
​
​Heather has been amazing since we started working together! Communication is super easy and she gets our objectives and ideas straight away. She researches every blog post very well and always takes into account SEO which is very important for a recently launched brand such as ours. Overall, we are very happy with Heather’s work and would highly recommend her!
ZeroWasteStore
WHO?
US zero-waste online marketplace
​
WHAT?
Planning the monthly promotions and crafting website copy, email marketing, and SEO-friendly blog content. Working collaboratively with the designer and social media manager.
​
We saw a 15% increase in sales within the first year working together & now hit email open rates as high as 47.60% (industry standard approx. 29%).
Heather's copy is fun, lighthearted, and easy to read. She helps us capture the readers' attention by showing them the importance of our planet and why we need to protect it. We are extremely happy with her work and look forward to continuing our partnership together.
Loft & Daughter
WHO?
UK/Indian boutique, celebrating traditional and ethical craftsmanship
​
WHAT?
Writing a mission statement that captured the future direction of the brand, and building on this to craft a new about page and sustainability page.
I loved having Heather's perspective and fresh eyes on my brand's mission, and she found the perfect balance of breathing new life into my story and ethos, whilst remaining true to my existing tone of voice.​ Heather's communication was excellent throughout, completing the project quickly yet thoughtfully. The whole way through I felt that my copy was in safe hands and I'm thrilled with the result.
Tripulse Activewear
WHO?
Swedish sustainable activewear brand
​
WHAT?
Collaborating with the founder and social media manager on promotional copy used across multiple platforms, promotional and informational newsletters, and sustainable news blog articles.
Loving your work! well written, catchy, makes you think, and aligned with the brand values!
Earth Hero
WHO?
US Sustainable online marketplace
​
WHAT?
​Planning all monthly promotions and crafting website copy, email marketing, and SEO-friendly blog content. Working collaboratively with the designer and social media manager.
​
​
-
Product Guide