GROUNDED
Website Copywriting & Brand Messaging Strategy
For Coaches, Service-Providers, & Wellness Brands
Root to rise with my mission-driven website copywriting package
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I create optimised website copy anchored in brand messaging strategy aligned with your audience and goals. More than just words on a webpage, we’ll establish a solid foundation for growth, equipping you with the tools to market your brand clearly and consistently long after the website launch.
Got a head full of plans and a heart full of passion for your business, but it feels a bit all over the place?
I get you. You're fizzy with excitement and ideas, but when you try to put it all together, it falls flat.
What if you could spill all your beautiful ideas and scattered notes onto another person, who can pull them all together?
As a website copywriter, I can offer a fresh perspective that turns your vision into strategic, authentic, and grounded messaging that speaks directly to your audience.
With GROUNDED, we'll dive into your core brand messaging and website copy, so you have the foundations for continued growth.
ROOTED
IN STRATEGY
Every word I write will be anchored in brand messaging strategy, covering things like your brand positioning, customer personas, SEO target keywords, and tone of voice
– and I’ll pass this all on to you!
This will cultivate clarity on your offer, so you can continue to write and shout about your brand with confidence and consistency.
GROUNDED
IN WEBSITE COPY
& CRAFTED
TO GROW
Establish a solid foundation for growth with compelling website copy that speaks directly to your ideal customer.
Tailored around SEO keywords, optimised for conversion, and aligned with ethical marketing principles - without compromising creativity or authenticity!
Effective website copy provides solid roots for your brand, but for lasting impact, you’ll want to keep your website up-to-date.
The easiest way to do that is to write regular SEO-optimised content - don’t panic! I can provide keywords, prompts, and a content writing guide if you'd like!
The Perfect Balance Between Breathing New Life And Remaining True To My Existing Voice
I loved having Heather's perspective and fresh eyes on my brand's mission, and she found the perfect balance of breathing new life into my story and ethos, whilst remaining true to my existing tone of voice.​
Heather's communication was excellent throughout, completing the project quickly yet thoughtfully. The whole way through I felt that my mission statement, about, and ethos pages were in safe hands and I'm thrilled with the result!
- Katie Sheehan, Loft & Daughter
When is the Right Time to Work with a Website Copywriter?
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Do have an eclectic background or holistic approach, that feels ‘scattered’?
You’re not ‘‘all over the place’’ - you’re beautifully multi-dimensional! We’ll find the thread that ties everything together, refining your niche without stifling your creative spirit. ​
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Are you a newly launched brand, wanting to get off on the right foot?
Let’s dive into what makes your brand unique and explore your vision together. We’ll create website copy and brand messaging that grows with you.
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Is your website feeling outdated or not quite connecting with your audience?
If your current messaging no longer reflects your brand’s journey or fails to resonate, it’s time for a fresh perspective. I’ll revitalise your copy, ensuring it truly reflects who you are and what you stand for.
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Are you gearing up to apply for a certification, like B-corp, and your copy needs to reflect that?
Together, we’ll craft website copy and brand messaging that meets application requirements and genuinely showcases the positive impact you’re making.
Wherever You’re At, I’ll Meet You There!
Here's How
It's Going to Grow
Onboarding
Free discovery call
Proposal
In-depth onboarding questionnaire
Contract & invoice for 50% deposit
Kick-off call
Delivery
Brand messaging strategy and copy deck delivered via Google Docs.
Invoice 50% completion payment
Over to me
I’ll write the strategy and copy - you’re welcome to email me with any fresh ideas and thoughts in this time!
Revisions
You can make any comments directly on the google docs.
1 full round of revisions, if required
Follow Up Support
I'll provide any ongoing support you need as you implement the copy into the design - ask me anything!
''Your work was truly above and beyond what I imagined and you offered a really wonderful experience.''
Robyn Kettler - Career Transition Coach
FAQ
1. Why hire a website copywriter?
A website copywriter ensures your brand message is clear, engaging, and aligned with your goals. They transform scattered ideas into strategic, persuasive content that speaks directly to your audience.
2. How much will I be involved?
As much or as little as you like! You can give me free reign if that feels right for you, or I can work as a collaborative partner, helping you articulate your vision, not taking it over. We can have as many brainstorming sessions and back-and-forth emails as you feel fitting.
3. Why do I need a health and wellness copywriter, specifically?
You don’t…but it does help. Wellness consumers expect authenticity, transparency, and intentional messaging. As a health and wellness copywriter, I specialise in blending purpose-driven storytelling with SEO strategies, appealing to audiences who care about sustainability, mindfulness, and ethical practices
4. Can AI be used for websites?
Yes, AI can support your website with tools like content optimisation, keyword research, and even blog generation. However, AI lacks the human touch required to reflect your brand voice authentically. If you’d like to go down the AI route, I offer AI-assisted content services to ensure your content is both strategic and heartfelt.
5. What is conversion copywriting?
Conversion copywriting is designed to encourage specific actions (like making a purchase or booking a service). It uses persuasive language, emotional triggers, psychological insights, and audience research to turn passive readers into engaged customers. I blend conversion copywriting strategies with ethical marketing principles, to create copy that’s both strategic and authentic.
8. What is a brand messaging strategy? And why is it important?
A brand messaging strategy defines how your brand communicates with your audience—your tone, values, and key messages. For wellness brands, this is crucial: purposeful storytelling builds trust with consumers who value mindfulness, sustainability, and ethical consumption.
9. How long does SEO take to grow traffic?
SEO isn’t an overnight fix, it’s a long-term strategy. Typically, you can expect to see meaningful results within 3 to 6 months, though it can take up to a year to reach peak performance. The SEO content writing guide can help boost your website traffic!
10. Do you offer payment plans?
Yes! I offer flexible payment plans to make it easier for you to invest in your brand. Whether you need monthly installments or payments spread across milestones, we’ll find a solution that works for you.
Discover messaging
grounded in your truth
& crafted for connection
LET'S SET THINGS IN MOTION...
Quick check we're on the same page:
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I DO turn strategy, research, and content ideas into creative and compelling copy.
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I DON'T publish or send content, manage your social media, or design graphics.